See what 5 Billion smiles can do

See the difference 5 Billion smiles can make

This campaign generated over 5 Billion views to raise awareness and celebrate World Smile Day for Colgate. The social media campaign played out on multiple channels, YouTube, Facebook, SnapChat and TikTok encouraging viewers to realise how such a small simple thing, that cost nothing at all can mean so much to so many. So go on spread a little positivity and smile 🙂

This work won a Kam Fan Silver Award for Design & Craft and a Merit for Digital & Social. But in terms of marketing effectiveness it helped Colgate take control of World Smile Day, generate billions of impressions and connect with a younger audience.