10 litres of water is...
Working with Hong Kong PolyU School of Art & Design to develop a Corporate Social Responsibility Campaign to raise the awareness for water preservation. The core idea demonstrated that the 10 Litres of water lost when leaving the tap open whilst brushing your teeth can be used to help others less fortunate.
A 60 second film directed by Sly Song [One Sly Dog Films] was made for social media, followed by a series of Facebook posts [Art direction Soenar Santos] encouraging people to use their water wisely.
The work won Gold Kam Fan Award for Digital & Social – Social Behaviour and Cultural Insight