TikTok E-commerce Test
A test and learn approach to social media has worked well for me in the past, this one was different. It worked exceptionally well.
This collaboration with Colgate and TikTok for Black Friday promotions in Thailand and Australia, built awareness and engagement with a new audience, and encouraged them to connect to their e-commerce platforms. From concept to execution I helped create this fun campaign deliver over 350,000 links to e-commerce. Something to smile about.