Winning Gold at the Olympics

Coke Olympic

An Olympic & World Record, 15m tall with over 330,000 LED’s wrapped around an intricate shape.  Designed to be the center piece for Coke’s Beijing 2008 Olympic Sponsorship, it helped Coke generate media coverage in excess of US$60m globally, via TV, print and online.

Interacting with citizens via instant SMS to screen and live video cast; and by mass participation at events across China’s major cities with sound and motion interactive games that generated spectacular visual effects.