Reveal the secrets to healthy skin

Healthy Skin is the best Makeup

Yayaying Rhatha Phongam a Thai celebrity reveals the facts about skin health, proving that there's no need to hide behind make-up. A fully integrated campaign including tv, online tv, social media and in-store.

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#No Cover Up social campaign was one of the first to feature Facebook Live. Yayaying encouraged Thai women to reveal their natural beauty without make-up. Information about Thai natural skincare tips and advice from Protex's dematologists helped women to become more confident in their own skin. The campaign was boosted by Yayaying's celebrity friends who also posted natural, no-makeup photos. Her 4 Facebook Live videos received a total of 1.7M views, reaching 2M unique users, and over 5M impressions.