Kent - Driven by Possibilities
The Kent brand needed a refresh and a relaunch in China. Adapting the global thematic campaign we developed activations to enliven the interest in the brand. Consumers could redesign their old packs and print unique promotional sleeves that allowed lucky winners to get free branded gifts. The relaunch extended into packaging, promotional packs, merchandise, print and 3D point of sale, promoter uniforms, ambassador training programms and trade launch events.